• Introduction: what is the format,
purpose, platform for broadcast, and describe the target audience
• What type of advert is it and what
mode of address is used?
• Identify the key persuasive
techniques used: repetition, reward, slogans, taglines, guilt, aspiration,
sympathy
• Messages and values in the advert?
Does it create a “buzz”?
America’s Future |
U.S. Air Force (TV Commercial)
This advert is
aimed at recruiting people into the USAF and getting people to also be very
proud of the USAF and to make them appreciate what the air force does. This is
done by using speeches of different Presidents of the United States like
President Reagan and President Bush there famous speeches to the armed forces.
Furthermore they use actual service men and women(this also shows equality) of
the USAF and show the best equipment of the AF to show how strong they are and
by showing the pilots, they are saying that you can be just like them, flying
those cool aircraft and be part of the best in the world. The platforms on which this can be viewed on
US TV and the internet and on news websites which run ads in the
background. The main massage is that you can be just like thous grate people big and strong and powerful furthermore by using presidents which are very public and recognisable people means they are much easier to relate to then if they use normal people or generals which people dont know. In addition to this the title "Americas Future" crests a buzz as people will feel like "yhe" the can relay be the future of the AF and also just like thous grate people who are beeing plade in the backround.
The target aoudenc of the ad are peolpe who are intrested in joining the AF and or to make people to re enlist in the US militery or change branches of the militery.
This ad plays on peoples aspersions to be the best and on how people like the armed services in the US this also plays on how people want to be part of an organisation that gives them comrade and safety and that people aspire to presidents and to how good they are that they can be as good as them and or close to that.
The target aoudenc of the ad are peolpe who are intrested in joining the AF and or to make people to re enlist in the US militery or change branches of the militery.
This ad plays on peoples aspersions to be the best and on how people like the armed services in the US this also plays on how people want to be part of an organisation that gives them comrade and safety and that people aspire to presidents and to how good they are that they can be as good as them and or close to that.
This is incomplete Jakub! YOu make a good start and give a useful introduction. But you don't address the other bullet points: persuasive methods, messages and values, mode of address. Complete this please. Vanessa
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