Evaluation

●        The intended purpose and meaning / atmosphere. Did you achieve these?

●        Choices made during production

●        What worked well, drawing on specific examples from the edit, style and editing techniques. Use feedback as well as your own ideas

●        Areas for improvement. Use feedback as well as your own ideas

●        Areas for development

The purpose of the advent was to inform people of a new energy drink product, it was supposed to craft an atmosphere of danger and fear to scare people to drink the drink and also to show people the good effect this new drink will have on the drinker and the positive outcomes of the drink on the human body. I believe that all those things were achieved in the advert without a doubt and maybe even better then i had hoped that they would and or will.

During production the work was lost so I had to salvage still photos from test shots and make an advert out of them and edit the photos into a video of some sort. The footage we had was a video of the drink was on the ground in a pool of water and there was steam coming out of the pudle to show that the drink came from hell addition to their was someone drinking the drink.       What was the footage you got originally?

The music used and the background worked very well with themselves and gave a look and also the contrast between the cartoon and heavy music and the smoke worked well for the advert. The smoke that was used in the ad was taken from youtube as I had no time to make it any other way due to time, in addition to this the voice over sound was added from youtube as I had lost my own voice over and yet again due to time I had to source the voice over from youtube. I also used a sourced video of the family guy cartoon as need someone drinking the drink and i could not record someone due to time and the fact the original footage was lost I had to make do with what I had.         
More detail on editing techniques. Use technical language- captions, how you made the smoke, using found footage, editing sound (voiceover)..

The arya that needs improvement is the editing and saving of work the reason for this is that the editing was very simple and unprofessional and the video did not look right and looked very simple to.  The saving as I forgot to save the original work and it was lost.       Give more detail- how / why?

The editing should have been more complex and layered to make the ad look and feel better then it did granted it was done in a very imaginative way and situation .   

Where is the audience feedback?